The first lesson was to create an elevator pitch, which is basically a quick way to summarize what your site/blog is about that you can use in conversation, on your business cards, in your e-mail signature or anywhere else for that matter. It has to be quick and to the point but also create interest.

The one I made for this site is: MikeGreenFan.com is a site dedicated to the best offensive defenseman in the NHL since Coffey, Bourque and Orr, Mike Green!

Granted I do this site for fun and as a hobby and not to make money, so I won’t have business cards for it, but I will add it in my personal e-mail signature.